WORK
WITH ME
I provide audits, consulting retainers, and hands-on training to make your marketing smarter and scalable.
AUDITS
Not sure what to fix first in your Google Ads or Meta Ads account? These audits give you a clear view of what’s working, what’s wasting budget, and exactly what to do next.
Whether you want a quick second opinion or a full multi-channel roadmap.
Audit of 1 Paid Ads Channel (Google Ads or Meta Ads)
30-min Loom video
Quick wins + red flags
Best if you want a fast second opinion.
Who it’s for: businesses running Google Ads or Meta Ads who want quick clarity on what’s working, what’s leaking money, and what to fix first.
What you’ll get (delivered in 2 business days):
A 30-min Loom walkthrough covering account structure, targeting, creative/keywords, budgets, and tracking basics
A short list of quick wins (high impact, low effort)
Key red flags that can waste spend or block performance
Next-step recommendations so you know what to do immediately
How it works: Once you purchase, you’ll complete a quick intake form and share access, then I’ll run the audit and send you a Loom video walkthrough.
What I’ll need from you: account access, your website URL, and your primary goal (leads, sales, bookings, etc.).
Good to know: this is a video-only deliverable. If you want a written checklist to implement from, the Audit + Action Plan package is the better fit. If you want help implementing the quick wins, we can discuss my consulting packages or a Fix It add-on.
FAQ:
Can you audit both Google and Meta? The Mini Audit covers one channel. For multi-channel, choose the Comprehensive Audit.
What if access takes time? The 2 business day turnaround starts once access is confirmed.
Will you make changes in my account? Not in the Mini Audit. You’ll receive clear recommendations to implement.
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Who it’s for: businesses running Google Ads or Meta Ads who want quick clarity on what’s working, what’s leaking money, and what to fix first.
What you’ll get (delivered in 2 business days):
A 30-min Loom walkthrough covering account structure, targeting, creative/keywords, budgets, and tracking basics
A short list of quick wins (high impact, low effort)
Key red flags that can waste spend or block performance
Next-step recommendations so you know what to do immediately
How it works: Once you purchase, you’ll complete a quick intake form and share access, then I’ll run the audit and send you a Loom video walkthrough.
What I’ll need from you: account access, your website URL, and your primary goal (leads, sales, bookings, etc.).
Good to know: this is a video-only deliverable. If you want a written checklist to implement from, the Audit + Action Plan package is the better fit.
FAQ:
Can you audit both Google and Meta? The Mini Audit covers one channel. For multi-channel, choose the Comprehensive Audit.
What if access takes time? The 2 business day turnaround starts once access is confirmed.
Will you make changes in my account? Not in the Mini Audit. You’ll receive clear recommendations to implement.
Deep-dive audit of 1 channel (Google Ads or Meta Ads)
Loom walkthrough (up to 45 mins) with key findings + what to do next.
Written checklist and prioritised action plan.
15-min Q&A follow-up (within 7 days)
Who it’s for: businesses running Google Ads or Meta Ads that want clear direction, not just feedback. Ideal if you have the time (or team) to implement but you’re not sure what to do first.
What you’ll get:
A deep-dive audit of one channel, covering account structure, targeting, creative/keywords, budgets, tracking, and conversion path basics
A Loom walkthrough (up to 45 mins) so you can see exactly what’s happening and why it matters
A written Action Plan with priorities for the next 7 days and 30 days
A simple summary of your top 3 wins and top 3 leaks so you know where to focus immediately
Optional 15-min Q&A follow-up (within 7 days) to clarify the plan and remove blockers
How it works: Purchase → complete the intake form → share access → I run the audit → you receive the Loom + Action Plan → optional Q&A.
What I’ll need from you: account access, website URL, your primary goal (leads, sales, bookings), and any recent changes (new offer, tracking updates, promos).
Good to know: this package is focused on diagnosis and a plan. Implementation is completed by you or your team. If you want ongoing optimisation, we can discuss my consulting packages or a Fix It add-on.
FAQ:
Can you audit Shopping / Performance Max / Advantage+? Yes, as long as it’s within the same platform. I’ll review what’s running and how it’s set up.
Will you fix tracking? I’ll flag issues and recommend the right fix. If you want hands-on help, we can scope a tracking session separately.
How quickly can I expect results? You can usually implement the quick wins within a week. Larger changes typically compound over 30–60 days.
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Who it’s for: businesses running Google Ads or Meta Ads that want clear direction, not just feedback. Ideal if you have the time (or team) to implement but you’re not sure what to do first.
What you’ll get:
A deep-dive audit of one channel, covering account structure, targeting, creative/keywords, budgets, tracking, and conversion path basics
A Loom walkthrough (up to 45 mins) so you can see exactly what’s happening and why it matters
A written Action Plan with priorities for the next 7 days and 30 days
A simple summary of your top 3 wins and top 3 leaks so you know where to focus immediately
Optional 15-min Q&A follow-up (within 7 days) to clarify the plan and remove blockers
How it works: Purchase → complete the intake form → share access → I run the audit → you receive the Loom + Action Plan → optional Q&A.
What I’ll need from you: account access, website URL, your primary goal (leads, sales, bookings), and any recent changes (new offer, tracking updates, promos).
Good to know: this package is focused on diagnosis and a plan. Implementation is completed by you or your team. If you want ongoing optimisation, we can discuss my consulting packages or a Fix It add on.
FAQ:
Can you audit Shopping / Performance Max / Advantage+? Yes, as long as it’s within the same platform. I’ll review what’s running and how it’s set up.
Will you fix tracking? I’ll flag issues and recommend the right fix. If you want hands-on help, we can scope a tracking session separately.
How quickly can I expect results? You can usually implement the quick wins within a week. Larger changes typically compound over 30–60 days.
Comprehensive audit across multiple channels.
Findings + recommendations presented in a simple slide deck in a 1:1 with me.
Clear next steps and priorities (what to fix first)
45-min call to walk through everything and answer questions
Who it’s for: businesses running multiple channels (or planning to) who want a single, joined-up view of what’s working, what’s overlapping, and what to fix first to improve efficiency and results.
What you’ll get:
A full audit across multiple channels (typically Google Ads + Meta), plus a high-level look at the funnel and tracking health
A simple deck that summarises findings, opportunities, and clear priorities
Clear recommendations for what to change first, what can wait, and what to test
A 45-min call to walk through the deck, answer questions, and align on next steps
How it works: Purchase → intake + access → I audit each channel and how they work together → you receive the deck → we meet for the walkthrough call.
What I’ll need from you: access to ad accounts, analytics (if available), website URL, primary KPI, and any context around seasonality, margins, or constraints.
Good to know: the goal is to help you make better decisions across channels. If you want ongoing optimisation after the audit, we can discuss my consulting packages or a Fix It add-on.
FAQ:
Do you include creative review? Yes, I’ll review current ads and angles and recommend what to iterate.
Do you compare attribution across platforms? I’ll flag gaps and explain what the data can and cannot tell us, then recommend a practical reporting approach.
Can you include TikTok or LinkedIn? Yes, if access is provided. Scope may adjust based on channel complexity.
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Who it’s for: businesses running multiple channels (or planning to) who want a single, joined-up view of what’s working, what’s overlapping, and what to fix first to improve efficiency and results.
What you’ll get:
A full audit across multiple channels (typically Google Ads + Meta), plus a high-level look at the funnel and tracking health
A simple deck that summarises findings, opportunities, and clear priorities
Clear recommendations for what to change first, what can wait, and what to test
A 45-min call to walk through the deck, answer questions, and align on next steps
How it works: Purchase → intake + access → I audit each channel and how they work together → you receive the deck → we meet for the walkthrough call.
What I’ll need from you: access to ad accounts, analytics (if available), website URL, primary KPI, and any context around seasonality, margins, or constraints.
Good to know: the goal is to help you make better decisions across channels. If you want ongoing management after the audit, you can roll into my consulting packages.
FAQ:
Do you include creative review? Yes, I’ll review current ads and angles and recommend what to iterate.
Do you compare attribution across platforms? I’ll flag gaps and explain what the data can and cannot tell us, then recommend a practical reporting approach.
Can you include TikTok or LinkedIn? Yes, if access is provided. Scope may adjust based on channel complexity.
If you decide you want me to stay on and implement the recommendations after your audit, I’ll credit the price of your audit towards your first month of consulting.*
CONSULTING
Running ads can feel like a full-time job, and if you’re busy, it’s hard to know what to focus on (or whether you’re even doing it right). These consulting packages are for business owners who want a trusted expert to take the lead, improve performance over time, and keep things moving without you having to live inside Ads Manager.
Best for: businesses that want someone competent to run the ads, without lots of meetings.
Includes
Ongoing management of 1 platform (Google Ads or Meta Ads)
Account optimisation and budget stewardship (weekly cadence)
Conversion-focused ad/asset feedback (I advise; you provide assets)
Monthly performance snapshot + next steps.
Not included:
Website/CRO work
New landing page builds
Extensive tracking troubleshooting
Strategy workshops / stakeholder management
Extra channel +$1,000–$1,500/mo (depends on complexity)
Who it’s for: businesses that already have (or are ready to start) paid ads and want a reliable operator to manage the day-to-day, keep spend efficient, and steadily improve outcomes.
What you’ll get each month:
Structured optimisation of your account (what to pause, what to scale, and what to test next)
Ongoing improvements to targeting, budgets, keywords/audiences, and ad structure
Guidance on improving ad messaging so your offer is clearer and clicks convert better
A monthly performance update with results, insights, and the next actions we’re taking
How it works: We start with a quick onboarding to confirm goals, KPIs, and what “good” looks like. From there I manage the platform week-to-week, then share a monthly summary so you always know what’s changing and why.
What I’ll need from you: account access, website URL, your primary KPI (leads, sales, bookings), offer details, and any promotions or seasonality to plan around.
Good to know: this is management and optimisation, not a “set and forget”. If your tracking needs hands-on implementation or you need landing page changes built, I’ll recommend the right next step and you can implement it with your web team (or we can scope a separate Fix It session).
FAQ:
Do you work with existing accounts or new builds? Both. If the account needs a rebuild, I’ll recommend the cleanest approach during onboarding.
How long until results improve? Most accounts see clearer signals within 2–4 weeks, then gains compound over 6–12 weeks.
Can you manage more than one platform? Yes. That’s a better fit for the Scale package.
Best for: brands that want someone to run ads and improve the foundations so performance can actually scale.
Includes:
Management of Google Ads + Meta
Tracking & measurement optimisation:
GA4 and Looker Studio Reporting Suite
Conversion action/event hygiene checks.
Attribution/measurement tailoring.
Conversion optimisation:
Landing page reviews + prioritised recommendations to improve conversion rate (messaging match, UX friction, CTA/form improvements, trust signals). Implementation by client/web team.
Monthly performance report (insights + actions).
One monthly call (30–45 mins) for decisions + priorities.
Who it’s for: businesses that want their ads managed properly and want to improve conversion rate so paid traffic turns into more leads or sales. Ideal if you have steady ad spend and you’re ready to tighten the full path from click → landing page → conversion.
What you’ll get each month:
Higher-touch optimisation across the platform(s) in-scope, with clear direction on what to scale, pause, and test
Practical conversion optimisation support, including landing page reviews and a prioritised list of changes (messaging match, CTA clarity, trust signals, friction points)
Measurement oversight to keep tracking and reporting reliable, plus recommendations when something looks off
A monthly report that focuses on what changed, what we learned, and what we are doing next
One monthly call (30–45 mins) to align on priorities and remove blockers
How it works: Onboarding to confirm goals, KPIs, and constraints → I manage and optimise week-to-week → you receive a monthly report → we meet for the monthly call to agree the next set of priorities.
What I’ll need from you: access to ad accounts, website and landing pages, your primary KPI, offer details and margins (where relevant), and any upcoming promos or seasonality.
Good to know: conversion improvements typically require implementation by you or your web team. I will make recommendations and help prioritise what matters most.
FAQ:
Do you redesign landing pages? Not in this package. I provide prioritised recommendations that your team can implement.
Can this include two platforms? Yes, depending on current setup and complexity. Scope is agreed during onboarding.
How soon will we see impact? You can usually implement the highest-impact conversion fixes within 2–4 weeks. Performance improvements typically compound over 6–12 weeks.
Best for: businesses that want a senior operator who drives performance like an in-house manager without hiring.
Includes
Ongoing management of one or two platforms (typically Google Ads + Meta, depending on your setup)
Higher-touch optimisation and performance improvements across campaigns
Conversion optimisation support:
landing page reviews (messaging match, layout, CTA clarity, trust signals, friction points)
prioritised recommendations to improve conversion rate
suggested test ideas (implementation handled by your web team/developer)
Measurement and tracking oversight (sanity checks and recommendations so reporting is reliable)
Monthly reporting with clear insights + priorities
One monthly call (30–45 mins) to review performance and align on next steps
Who it’s for: businesses with consistent ad spend that want a senior operator to drive performance strategy and make sure improvements actually ship. Ideal if you have internal resources (designer, dev, content) but you need clear direction, prioritisation, and accountability.
What you’ll get each month:
Strategic oversight across channels in-scope (typically Google Ads + Meta), with clear budget allocation and testing priorities
A monthly roadmap of what we’re focusing on and why (what to scale, what to pause, what to rebuild)
Offer, funnel, and messaging feedback tied to performance data so conversion improvements match what the ads are learning
Measurement leadership to keep reporting trustworthy, including tracking issue diagnosis and practical recommendations
Coordination support to help your team ship the work (briefs, priorities, and decision-making)
Higher-touch communication: fortnightly calls (45 mins) plus async updates so decisions don’t stall
How it works: Onboarding to align KPIs and constraints → I take performance ownership and set priorities → your team implements agreed changes → we review results and iterate fortnightly.
What I’ll need from you: access to ad accounts, analytics, landing pages, and any key business context (margins, capacity, seasonality, compliance). If you have an internal team, I’ll also need a point of contact for design and development.
Good to know: this package is designed for momentum and accountability. Some work is advisory, and some requires implementation by your team. If you want hands-on implementation by KD Digital, we can scope it separately.
FAQ:
Is this the same as ads management? It can include hands-on platform work, but the focus is broader: strategy, prioritisation, and getting the right work shipped across the full conversion path.
Do you manage the creative? I provide direction and feedback. Creative production is handled by your team unless scoped separately.
How long should we commit? Most businesses see clearer direction in the first month, with compounding gains over 3+ months.