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The Foundations: Google Ads, Meta Ads & GA4

You can't hit goals you can't see. This is what business owners and marketing leaders need to know to stop flying blind on paid ads. Know your numbers. Own your results. Whether your run them yourself, in-house or outsource.

  • Start calling the shots, not just approving them.

  • Understand what's actually driving results.

  • Spend smarter, not just more.

  • Identify good campaigns from bad ones.

$249

incl. GST

Buy The Course

What customers say

What you’ll learn.

This course is built to help you understand paid ads. You’ll learn the key levers that drive performance across Meta and Google, and how to assess results with confidence.

That way you can run ads yourself, or hire support later and know exactly what to ask for and what to expect.

A computer screen displaying analytics data, and multiple marketing and digital advertising guides including a glossary, a meta ads creative brief template, and a Google ads optimization cheat sheet.
A computer screen displaying analytics data, and multiple marketing and digital advertising guides including a glossary, a meta ads creative brief template, and a Google ads optimization cheat sheet.

MODULE ONE: PAID ADS FUNDAMENTALS

Learn the strategic foundations behind paid ads, so you can launch with clarity and choose the right platform, objective, and full‑funnel approach with Google and Meta.

MODULE TWO: META ADS CAMPAIGNS AND OPTIMISATIONS

Learn how to build and optimise Meta Ads campaigns, so you can track the right metrics, interpret results confidently, and make smarter changes week to week.

MODULE THREE: GOOGLE ADS CAMPAIGNS AND PERFORMANCE

Learn how to build and optimise Google Ads campaigns with a clean, logical structure, so you can understand what’s driving results, avoid wasted spend, and improve performance over time.

Learn how to set up and use GA4 and Google Tag Manager so you can trust your tracking, understand what’s really driving results, and make decisions with confidence (not just what the ad platforms report).

MODULE FOUR: TRACKING AND RELIABLE DATA ANALYTICS

ADDITIONAL RESOURCES

+ Launch Checklist

+ Metrics Glossary

+ Meta Ads Creative Brief Templates

+ Optimisations Cheat Sheet for Google Ads

+ UTM Builder Template

+ More

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Preview.

Meet your teacher.

A young woman with long dark hair and glasses sitting cross-legged on a cushioned chair, working on a laptop, in front of a plain wall.

Hi, I’m Katie Davidson. A paid media specialist with ten years’ experience helping businesses grow through paid ads.

I’ve worked both in-house and in agencies, across a wide range of business types and sizes. That includes service businesses, eCommerce brands, and ASX-listed companies. I’ve seen what works when the fundamentals are done properly, and I’ve also seen how quickly ad spend gets wasted when they’re not.

In my freelance work with small business owners, I kept seeing the same problem. Budgets are tight, the pressure to grow is real, and paid ads can feel like a black box. People either try to DIY without a clear framework, or outsource and hope for the best, without really knowing what to look for or what questions to ask.

This course gives you the fundamentals so you can either run your own Google Ads and Meta ads with confidence, or hire someone later without feeling in the dark. I’ll show you how Meta and Google Ads work together as a full-funnel system, and how to track performance properly so you can make decisions based on what’s real.

If you want a clear, practical approach to paid ads, this is for you.

Buy The Course

FAQs

  • This is one of the only self-paced courses that covers Meta Ads, Google Ads, and tracking (GA4/GTM) together as one connected system, rather than teaching each platform in isolation. Most courses focus on a single platform and skip the foundational metric literacy you need to actually judge whether your ads are working. This one gives you the full-funnel view — how the platforms work together, and the numbers to read across all of them — built from ten years of in-house and agency experience, including ASX-listed accounts.

  • Small business owners who run their own ads or want to, and anyone who wants to hire an ads freelancer or agency without feeling in the dark. If you've never touched Meta or Google Ads before, or you've been running them for a while but can't quite tell if they're actually working, this is built for you.

  • No. The course starts from the fundamentals: how paid ads actually work, what platform and objective to choose, before moving into campaign builds and optimisation. If you're already running ads, you can move faster through the early modules and get straight to the parts on tracking and analysis.

  • It's a self-paced online course. You work through the four modules in your own time, alongside the templates and resources (Launch Checklist, Metrics Glossary, Creative Brief templates, UTM Builder, and more).

  • There is approx. 6 hours of content. However, it's self-paced so go as slow or fast as you like.

  • Yes — when Meta or Google make changes that are significant enough to affect what's taught in the course, it gets updated to reflect that. It's not a guarantee of constant real-time updates (the platforms change too often for that to be realistic for anyone), but the core fundamentals — how to structure campaigns, read your numbers, and diagnose performance — hold up regardless of smaller platform tweaks.

I’ve worked with…

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  • Katie is a fantastic operator, she cares deeply about success, whether it's the business she's working with or the clients she's supporting. I'd highly recommend her, she'll be a loyal and valuable asset.

    Cam Brands - CEO Brands Media

  • Having worked with Katie across several years and companies, I can confidently say that she brings an insightful and analytical mind, combined with a need to make a real difference in the projects she works on. Katie doesn't just focus on the "marketing metrics", but instead will use that information to make informed decisions on tangible and commercial outcomes. She's an asset to any business.

    Alan Spender - Pushys and Oz Lotteries

  • Katie elevated the performance marketing standards inside my agency. She taught me how to properly structure, analyse and optimise paid campaigns, not just execute them. After applying her frameworks, I built a Meta campaign she reviewed and scored ten/ten. She doesn’t create dependency she builds capability.

    Donna - Blushing Pixel Media