FAQ’S

General Services

  • I help businesses get better results from Google Ads and Meta (Facebook/Instagram) ads — without the fluff — by doing three things:

    Audit your ads

    I review what’s running, what’s wasting spend, and what’s holding performance back, then give you a clear list of quick wins and priorities.

    Consult on strategy + optimisation

    If you need a second brain, I help you decide what to test next, what to scale, what to pause, and how to improve performance (without guessing).

    Teach you (or your team) how to run ads properly

    Through training/workshops (and course content coming soon), I teach the fundamentals, optimisation habits, and how to understand results so you’re not reliant on someone else’s reporting.

    In plain English: I help you stop wasting money on ads, get clarity on what’s going on, and know exactly what to do next.

  • It’s just me, myself and I. Someone who cares deeply about my clients and genuinely want’s to see them succeed. I recognise I have a lot of skills and experience that businesses are looking for.

    I sometimes say no to clients if I don’t think we are the right fit, or if I know I will not be able to dedicate enough time to them to do good work.

  • Yes.

    I specialise in paid ads + performance (Google Ads and Meta). I don’t position KD Digital as a full-service “we do everything” agency (e.g. organic social, full content production, branding, full web builds). If you want that, you can engage me through Swish Studio.

    Do you run ads / manage accounts?

    Yes. I offer done-for-you ads management: Google Ads and/or Meta as an ongoing service — plus optimisation, testing, and performance reporting.

    If you’re not sure what you need:

    If you want someone to take over and run it, that’s ads management.

    If you want a second opinion + a plan, that’s an audit.

    If you want to learn and DIY, that’s training (course coming soon) or team training/workshops.

  • Yes. I can work with select agencies who need support without hiring full-time. I can jump in on client work, handle strategy or execution, and represent your brand professionally. Just let me know how visible (or invisible) you want me to be.

Working with me

  • I typically work with small to mid-sized businesses that want to grow with paid ads, but also want to understand what’s going on (not just “hand it over and hope”).

    That often includes:

    - Service-based businesses (local and online)

    - eCommerce brands

    - Small marketing teams / founders who want a specialist to guide strategy and decisions

  • Totally fair — and unfortunately, it’s common. A lot of people have been left with vague reports, unclear strategy, and a feeling that they’re spending money without really knowing what’s happening.

    My approach is different because I’m consulting + education-led. That means I don’t just run ads in the background, I help you understand the fundamentals and the decisions behind the results, so you’re never in the dark.

Platforms and Tools

  • Google Ads, Meta Ads (Facebook/Instagram), Pinterest Ads, TikTok, Spotify, Shopify, Klaviyo, MailerLite, GA4, Looker Studio, Google Tag Manager…. the list goes on. I have found that with a lot of platforms the skills are transferable once you get the hang of the basics.

  • Yes. I often collaborate with in-house marketers, web developers, creatives, and other freelancers. I can complement what you’ve already got or help fill the gaps.

Strategy and Outcomes

  • Depends on your goals. Some wins happen in days, others take a few months to build. I’ll always be transparent about what’s realistic and what needs time to test, optimise and scale.

    I am limited by the platforms and their own limitations such as learning phases. Most of the time, if I am making significant edits, expect not see things settle for at least 2 weeks.

  • Short answer: No.

    Long answer: I don’t make hollow promises.

    I bring experience, insight, and strategy that has worked for dozens of clients, but marketing is never one-size-fits-all. If anyone guarantees you results, think twice before engaging.