FAQ’S

General Services

  • I specialise in Digital Performance Marketing. I help businesses grow through data-driven strategies across paid and organic digital media.

    Think Google Ads, Meta Ads, CRM, Web Analytics.

    I can help with anything from Audits of your current accounts, set-ups of new accounts to ongoing management.

  • It’s just me, myself and I. Someone who cares deeply about my clients and genuinely want’s to see them succeed. I recognise I have a lot of skills and experience that businesses are looking for.

    I sometimes say no to clients if I don’t think we are the right fit, or if I know I will not be able to dedicate enough time to them to do good work.

  • Both. I offer strategic audits, campaign builds, and project-based work, but also ongoing retainers for businesses looking for consistent growth and oversight. I’ll recommend what suits your goals (and budget) best.

  • Yes. I can work with select agencies who need support without hiring full-time. I can jump in on client work, handle strategy or execution, and represent your brand professionally. Just let me know how visible (or invisible) you want me to be.

Working with me

  • I work with service-based businesses, ecommerce brands, and marketing teams that need a specialist on their side. Whether you’re scaling up or cleaning up, I work best with clients who value transparency, trust, and performance.

  • Unfortunately, that’s a common story. I’ve seen what goes wrong: overpromising, underdelivering, lack of accountability, and the classic ‘junior behind the curtain’ trick. I built KD Digital to be the opposite of that.

    You work directly with me. I show my work, explain the why, and don’t disappear when things get tough.

    You can call me whenever!

    My business runs on referrals and long-term relationships, so earning your trust isn’t just a feel-good thing, it’s how I stay in business.

  • Both. Some clients bring me in for a one-off audit or launch, while others keep me on for ongoing support. If we’re a good fit and you’re seeing results, I’m always up for sticking around and scaling with you.

  • Up to you. Some clients want regular check-ins and collaborative planning, others prefer to hand things over and get on with running their business. Either way, I’ll keep you in the loop and make sure you know what’s happening and why.

    That said, I prefer to work autonomously, and I do my best work when I’m given the space to make data-driven (and occasionally gut-feel) decisions. You’re hiring me for my expertise, so the more trust and freedom you give me, the more I can deliver.

  • No problem. We can start with a quick discovery call, no sales pitch, just a conversation. I’ll ask the right questions to get a feel for where you’re at, what’s working, and where I might be able to help. If it’s not a fit, I’ll tell you honestly and point you in a better direction.

Pricing and Process

  • Download my rate card

    Ad-hoc price is $95 AUD/hr (incl. GST) with project rates and retainers available.

    If you lock-in time with me my hourly rate is lower. I want to incentivise commitment as that is when I can deliver my best work for you.

    I’ll always provide a custom quote after a quick discovery chat to make sure we’re a good fit.

  • No.

    I charge based on time and value, not how much you spend on Meta or Google. A bigger budget doesn’t always mean more work, and tying fees to spend can reward inefficiency. My pricing stays transparent and aligned with outcomes, not overhead.

Platforms and Tools

  • Google Ads, Meta Ads (Facebook/Instagram), Pinterest Ads, TikTok, Spotify, Shopify, Klaviyo, MailerLite, GA4, Looker Studio, Google Tag Manager…. the list goes on. I have found that with a lot of platforms the skills are transferable once you get the hang of the basics.

  • Yes. I often collaborate with in-house marketers, web developers, creatives, and other freelancers. I can complement what you’ve already got or help fill the gaps.

  • I keep it simple, clear, and focused on what matters. Whether it’s a monthly wrap-up, a shared Looker Studio dashboard, or a custom report tied to your business KPIs, I’ll tailor it to your needs.

Strategy and Outcomes

  • Depends on your goals. Some wins happen in days, others take a few months to build. I’ll always be transparent about what’s realistic and what needs time to test, optimise and scale.

    I am limited by the platforms and their own limitations such as learning phases. Most of the time, if I am making significant edits, expect not see things settle for at least 2 weeks.

  • Short answer: No.

    Long answer: I don’t make hollow promises.

    I bring experience, insight, and strategy that has worked for dozens of clients, but marketing is never one-size-fits-all. If anyone guarantees you results, think twice before engaging.