THE FOUNDATIONS:
META AND GOOGLE ADS COURSE
For small business owners who want to run ads in-house or outsource with confidence.
Run ads with clarity.
Turn insights into action.
Get comfortable with numbers.
Make decisions with confidence.
Learn what to focus on, what to ignore, and how to tell if your ads are working.
WHAT YOU’LL
LEARN
This course is built to help you understand paid ads. You’ll learn the key levers that drive performance across Meta and Google, and how to assess results with confidence.
That way you can run ads yourself, or hire support later and know exactly what to ask for and what to expect.
MODULE ONE: PAID ADS FUNDAMENTALS
Learn the strategic foundations behind paid ads, so you can launch with clarity and choose the right platform, objective, and full‑funnel approach with Google and Meta.
MODULE TWO: META ADS CAMPAIGNS AND OPTIMISATIONS
Learn how to build and optimise Meta Ads campaigns, so you can track the right metrics, interpret results confidently, and make smarter changes week to week.
MODULE THREE: GOOGLE ADS CAMPAIGNS AND PERFORMANCE
Learn how to build and optimise Google Ads campaigns with a clean, logical structure, so you can understand what’s driving results, avoid wasted spend, and improve performance over time.
MODULE FOUR: TRACKING AND RELIABLE DATA ANALYTICS
Learn how to set up and use GA4 and Google Tag Manager so you can trust your tracking, understand what’s really driving results, and make decisions with confidence (not just what the ad platforms report).
ADDITIONAL RESOURCES
+ Launch Checklist
+ Metrics Glossary
+ Meta Ads Creative Brief Templates
+ Optimisations Cheat Sheet for Google Ads
+ UTM Builder Template
MEET YOUR
TEACHER
Hi, I’m Katie Davidson. A paid media specialist with ten years’ experience helping businesses grow through paid ads.
I’ve worked both in-house and in agencies, across a wide range of business types and sizes. That includes service businesses, eCommerce brands, and ASX-listed companies. I’ve seen what works when the fundamentals are done properly, and I’ve also seen how quickly ad spend gets wasted when they’re not.
In my freelance work with small business owners, I kept seeing the same problem. Budgets are tight, the pressure to grow is real, and paid ads can feel like a black box. People either try to DIY without a clear framework, or outsource and hope for the best, without really knowing what to look for or what questions to ask.
This course gives you the fundamentals so you can either run your own Google Ads and Meta ads with confidence, or hire someone later without feeling in the dark. I’ll show you how Meta and Google Ads work together as a full-funnel system, and how to track performance properly so you can make decisions based on what’s real.
If you want a clear, practical approach to paid ads, this is for you.
