Build capability & confidence through clear, practical training.
KD Digital helps growing businesses and in-house marketing teams build real paid media capability. Not just execute campaigns, but understand why they work.
KD Digital offers training, senior advisory, and hands-on consulting for teams bringing paid media in-house, upskilling junior marketers, or wanting an experienced second set of eyes on what's actually driving performance.
Engagements are tailored to the challenge: a single strategic review, an ongoing advisory arrangement, or a structured training program for your team. Get in touch to discuss what's the right fit.
The Foundations Course
A practical, plain-English training program covering the fundamentals of performance marketing.
Perfect for: individuals, business owners, junior marketers, or teams who want a shared baseline across Meta + Google Ads.
What you’ll learn:
The paid ads funnel and how to choose the right objective.
Account/campaign structure basics.
Core metrics that matter and what they actually mean.
Optimisation cadence: what to check weekly vs monthly.
A simple measurement mindset: how to judge performance without overcomplicating it.
Outcome: you’ll leave with a solid foundation and a clear framework for running or overseeing paid ads.
Bespoke Training
If you need someone to show you, or your team what to do (and why), this is it. We’ll go step-by-step together, and you’ll leave knowing how to repeat it on your own.
FOR IN-HOUSE TEAMS
Ideal if you’re currently outsourcing but want the knowledge to self-manage (or QA your agency properly).
Common focus areas:
Cross-platform strategy.
Campaign architecture and testing frameworks.
Tracking & measurement fundamentals (pixels, GA4, conversions, UTMs, attribution).
Reporting standards + what to take to leadership.
Building an internal ads “playbook” and operating rhythm.
Outcome: your team gets a clear, repeatable way to plan, launch, measure and improve campaigns.
FOR AGENCIES
Ideal for boutique agencies that want to level up delivery, sharpen QA, or train new hires faster.
Common focus areas:
In-platform training.
Audit frameworks and optimisation standards.
Measurement and tracking QA.
Consistent account structure and handover processes.
Outcome: stronger delivery standards, better retention, and more confident account management.
Format: Delivered in person or virtually, typically across a series of sessions tailored to your team's size and current skill level.
Outcome: Your team walks away with a clear, repeatable way to plan, launch, measure and improve campaigns.
Performance Marketing Advisory
Senior expertise, tailored to your challenges.
A flexible advisory engagement, from a single strategic review to an ongoing arrangement, giving you direct access to senior paid media expertise without the overhead of a long-term hire or a junior-staffed agency team.
Who it's for:
Marketing managers seeking a second opinion on strategy or performance.
Businesses wanting an independent perspective before a major spend decision.
Teams needing senior-level expertise on demand, without adding headcount.
What's included (scoped to your challenge):
Account and campaign reviews.
Strategy development.
Performance analysis.
Measurement frameworks.
Agency evaluation.
Format: Engagements can be a single one-off review, a short project, or an ongoing monthly arrangement, scoped in an initial conversation based on what you need.
Outcome: Clear, independent, senior-level input on what's working, what's not, and what to do next, without the cost or delay of hiring in-house.