KATIE
DAVIDSON
Digital Marketing Specialist
Founder of KD Digital
Hi, I’m Katie.
I’m a Brisbane-based performance marketer with 10 years of experience across agency and in-house roles. I now run KD Digital, where I train and support small business owners and marketing teams to understand paid ads and measure performance properly.
After a decade in digital marketing, I’ve seen the same pattern play out across agencies and in-house teams. People want to do good work, but paid ads often become a black box. The strategy lives with an external specialist, reporting is hard to trust, and the business ends up dependent on someone else to explain what happened and what to do next.
That is not a great position to be in when you are spending real money.
I started KD Digital to change that. My work is built around capability. I teach small business owners and marketing teams how Google and Meta ads actually work, from foundations through to optimisation, and the measurement side that makes the whole thing make sense. That includes tracking basics, the metrics that matter, and how to interpret performance so you can make decisions based on evidence.
I work with people in a few ways:
- Training and workshops for teams who want to build internal confidence
- Consulting and strategic support when you need an experienced second brain
- Audits when you want a clear diagnosis and a practical plan forward
The goal is simple. You should be able to DIY if you want to, or outsource with confidence, because you understand what “good” looks like and you can hold the work to a standard.