LEARN WITH ME
MY GOAL IS SIMPLE: BUILD CAPABILITY AND CONFIDENCE THROUGH CLEAR, PRACTICAL TRAINING.
So that you are empowered with knowledge to run paid ads effectively, or oversee them confidently. Whether you’re preparing to bring ads in-house, an agency training up juniors, or a small business that just needs to start.
I’ll help you build a strong foundations. You’ll leave with the knowledge, structure, and confidence to make better decisions.
COURSES
A practical, plain-English training program covering the fundamentals of performance marketing.
Perfect for: individuals, business owners, junior marketers, or teams who want a shared baseline across Meta + Google Ads.
What you’ll learn:
The paid ads funnel and how to choose the right objective.
Account/campaign structure basics.
Core metrics that matter and what they actually mean.
Optimisation cadence: what to check weekly vs monthly.
A simple measurement mindset: how to judge performance without overcomplicating it.
Outcome: you’ll leave with a solid foundation and a clear framework for running or overseeing paid ads.
BESPOKE TEAM TRAINING
If you need someone to show you, or your team what to do (and why), this is it. We’ll go step-by-step together, and you’ll leave knowing how to repeat it on your own.
FOR IN-HOUSE TEAMS
Ideal if you’re currently outsourcing but want the knowledge to self-manage (or QA your agency properly).
Common focus areas:
Cross-platform strategy.
Campaign architecture and testing frameworks.
Tracking & measurement fundamentals (pixels, GA4, conversions, UTMs, attribution).
Reporting standards + what to take to leadership.
Building an internal ads “playbook” and operating rhythm.
Outcome: your team gets a clear, repeatable way to plan, launch, measure and improve campaigns.
FOR AGENCIES
Ideal for boutique agencies that want to level up delivery, sharpen QA, or train new hires faster.
Common focus areas:
In-platform training.
Audit frameworks and optimisation standards.
Measurement and tracking QA.
Consistent account structure and handover processes.
Outcome: stronger delivery standards, better retention, and more confident account management.
If you’re a freelancer, marketer, business owner, or career-changer and want personalised support.
We can cover:
Your current accounts + what to fix first
Strategy and prioritisation (what matters most at your level)
Tracking and measurement confidence
Career-focused skill-building (without fluff)
Outcome: you’ll get clarity, direction, and practical next steps tailored to where you’re at.