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Best for: You want a specialist improving results without you managing the day-to-day.
I set the strategy inside the ad accounts and run the improvement plan (Google + Meta). You’re not telling me what buttons to press — I’m telling you what we’re doing next and why.
Includes:
Everything in RUN, plus:
Strategy oversight and execution.
Decision-making support
Consolidated reporting dashboard
Data analysis
Tracking & measurement optimisation:
GA4 and Looker Studio Reporting Suite
Conversion action/event hygiene checks.
Attribution/measurement tailoring.
Conversion optimisation:
Landing page reviews + prioritised recommendations to improve conversion rate (messaging match, UX friction, CTA/form improvements, trust signals). Implementation by client/web team.
One monthly call (30–45 mins) for decisions + priorities.
Who it’s for: businesses that want their ads managed properly and want to improve conversion rate so paid traffic turns into more leads or sales. Ideal if you have steady ad spend and you’re ready to tighten the full path from click → landing page → conversion.
What you’ll get each month:
Higher-touch optimisation across the platforms in-scope, with clear direction on what to scale, pause, and test
Practical conversion optimisation support, including landing page reviews and a prioritised list of changes (messaging match, CTA clarity, trust signals, friction points)
Measurement oversight to keep tracking and reporting reliable, plus recommendations when something looks off
A monthly report that focuses on what changed, what we learned, and what we are doing next
One monthly call (30–45 mins) to align on priorities and remove blockers
How it works: Onboarding to confirm goals, KPIs, and constraints → I manage and optimise week-to-week → you receive a monthly report → we meet for the monthly call to agree the next set of priorities.
What I’ll need from you: access to ad accounts, website and landing pages, your primary KPI, offer details and margins (where relevant), and any upcoming promos or seasonality.
NOTE: Ad spend not included. Creatives to be supplied by client, or talk to me about adding a content/creative package.
Best for: You want a specialist improving results without you managing the day-to-day.
I set the strategy inside the ad accounts and run the improvement plan (Google + Meta). You’re not telling me what buttons to press — I’m telling you what we’re doing next and why.
Includes:
Everything in RUN, plus:
Strategy oversight and execution.
Decision-making support
Consolidated reporting dashboard
Data analysis
Tracking & measurement optimisation:
GA4 and Looker Studio Reporting Suite
Conversion action/event hygiene checks.
Attribution/measurement tailoring.
Conversion optimisation:
Landing page reviews + prioritised recommendations to improve conversion rate (messaging match, UX friction, CTA/form improvements, trust signals). Implementation by client/web team.
One monthly call (30–45 mins) for decisions + priorities.
Who it’s for: businesses that want their ads managed properly and want to improve conversion rate so paid traffic turns into more leads or sales. Ideal if you have steady ad spend and you’re ready to tighten the full path from click → landing page → conversion.
What you’ll get each month:
Higher-touch optimisation across the platforms in-scope, with clear direction on what to scale, pause, and test
Practical conversion optimisation support, including landing page reviews and a prioritised list of changes (messaging match, CTA clarity, trust signals, friction points)
Measurement oversight to keep tracking and reporting reliable, plus recommendations when something looks off
A monthly report that focuses on what changed, what we learned, and what we are doing next
One monthly call (30–45 mins) to align on priorities and remove blockers
How it works: Onboarding to confirm goals, KPIs, and constraints → I manage and optimise week-to-week → you receive a monthly report → we meet for the monthly call to agree the next set of priorities.
What I’ll need from you: access to ad accounts, website and landing pages, your primary KPI, offer details and margins (where relevant), and any upcoming promos or seasonality.
NOTE: Ad spend not included. Creatives to be supplied by client, or talk to me about adding a content/creative package.
