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Everything in SCALE, plus:
Multi-channel quarterly roadmaps.
Budget allocation + tracking.
Stakeholder engagement and optimisation comms.
Exec-level reporting.
Best for:You want a Head of Growth level partner to run the paid growth of your business,
Also a great fit for: short-term coverage (maternity/parental leave, internal transition), a growth push, or when you need an experienced operator to set direction and build momentum while you hire.
Includes
Ongoing management of multiple platforms
Stakeholder collaboration to ensure performance marketing is aligned across the business — coordinating cross‑team efforts so improvements are prioritised, executed, and work together (not in silos).
Conversion optimisation support:
landing page reviews (messaging match, layout, CTA clarity, trust signals, friction points)
prioritised recommendations to improve conversion rate
suggested test ideas (implementation handled by your web team/developer)
Measurement and tracking oversight (sanity checks and recommendations so reporting is reliable)
Monthly reporting with clear insights + priorities
Executive level reporting when required.
Quarterly budget and strategy roadmaps.
One monthly call (30–45 mins) to review performance and align on next steps
Full funnel budget strategy: awareness → conversion.
Who it’s for: businesses with consistent ad spend that want a senior operator to drive performance strategy and make sure improvements actually ship. Ideal if you have internal resources (designer, dev, content) but you need clear direction, prioritisation, and accountability.
What you’ll get each month:
Strategic oversight across channels in-scope (typically Google Ads + Meta), with clear budget allocation and testing priorities
A monthly roadmap of what we’re focusing on and why (what to scale, what to pause, what to rebuild)
Offer, funnel, and messaging feedback tied to performance data so conversion improvements match what the ads are learning
Measurement leadership to keep reporting trustworthy, including tracking issue diagnosis and practical recommendations
Coordination support to help your team ship the work (briefs, priorities, and decision-making)
Higher-touch communication: fortnightly calls (45 mins) plus async updates so decisions don’t stall
How it works: Onboarding to align KPIs and constraints → I take performance ownership and set priorities → your team implements agreed changes → we review results and iterate fortnightly.
What I’ll need from you: access to ad accounts, analytics, landing pages, and any key business context (margins, capacity, seasonality, compliance). If you have an internal team, I’ll also need a point of contact for design and development.
Good to know: this package is designed for momentum and accountability. Some work is advisory, and some requires implementation by your team. If you want hands-on implementation by KD Digital, we can scope it separately.
NOTE: Ad spend not included. Creatives to be supplied by client, or talk to me about adding a content/creative package.
Everything in SCALE, plus:
Multi-channel quarterly roadmaps.
Budget allocation + tracking.
Stakeholder engagement and optimisation comms.
Exec-level reporting.
Best for:You want a Head of Growth level partner to run the paid growth of your business,
Also a great fit for: short-term coverage (maternity/parental leave, internal transition), a growth push, or when you need an experienced operator to set direction and build momentum while you hire.
Includes
Ongoing management of multiple platforms
Stakeholder collaboration to ensure performance marketing is aligned across the business — coordinating cross‑team efforts so improvements are prioritised, executed, and work together (not in silos).
Conversion optimisation support:
landing page reviews (messaging match, layout, CTA clarity, trust signals, friction points)
prioritised recommendations to improve conversion rate
suggested test ideas (implementation handled by your web team/developer)
Measurement and tracking oversight (sanity checks and recommendations so reporting is reliable)
Monthly reporting with clear insights + priorities
Executive level reporting when required.
Quarterly budget and strategy roadmaps.
One monthly call (30–45 mins) to review performance and align on next steps
Full funnel budget strategy: awareness → conversion.
Who it’s for: businesses with consistent ad spend that want a senior operator to drive performance strategy and make sure improvements actually ship. Ideal if you have internal resources (designer, dev, content) but you need clear direction, prioritisation, and accountability.
What you’ll get each month:
Strategic oversight across channels in-scope (typically Google Ads + Meta), with clear budget allocation and testing priorities
A monthly roadmap of what we’re focusing on and why (what to scale, what to pause, what to rebuild)
Offer, funnel, and messaging feedback tied to performance data so conversion improvements match what the ads are learning
Measurement leadership to keep reporting trustworthy, including tracking issue diagnosis and practical recommendations
Coordination support to help your team ship the work (briefs, priorities, and decision-making)
Higher-touch communication: fortnightly calls (45 mins) plus async updates so decisions don’t stall
How it works: Onboarding to align KPIs and constraints → I take performance ownership and set priorities → your team implements agreed changes → we review results and iterate fortnightly.
What I’ll need from you: access to ad accounts, analytics, landing pages, and any key business context (margins, capacity, seasonality, compliance). If you have an internal team, I’ll also need a point of contact for design and development.
Good to know: this package is designed for momentum and accountability. Some work is advisory, and some requires implementation by your team. If you want hands-on implementation by KD Digital, we can scope it separately.
NOTE: Ad spend not included. Creatives to be supplied by client, or talk to me about adding a content/creative package.