TOOLKITS

Stop wasting money on ads that don’t work. Start running Google Ads that actually deliver.

This no-fluff, beginner-friendly guide is made for small business owners who want to run better Google Ads without burning through their budget. Created by me, a performance marketer who’s seen the backend of hundreds of ad accounts, this kit walks you through the essentials of getting your setup right from the start.

Inside the Kit:

• Common Google Ads mistakes (and how to avoid them)

• Step-by-step checklists for setup, targeting, budgets, and ad copy

• Keyword do’s and don’ts in plain English

• How to sense-check your campaign performance

• A beginner-friendly Google Ads glossary

• Bonus: Red flag checklist for “I followed the steps but it’s still not working”