A 4-month handover, from fully managed to fully confident
The San Telmo Group
In partnership with Artist Partners
The situation
San Telmo needed someone to build and run Google Ads properly from the ground up. Their marketing manager needed to end up running it herself, with the account already proven out and the risk already managed by the time she took over.
Topics covered:
Campaign building and account structure
Goals and conversion setup
Keyword research and targeting
Reporting and how to actually read the metrics
Performance Max — when to use it, and how to optimise it once it's live
What we did
Ran this as 1:1 training over 4 months, structured around a live handover rather than a classroom:
Managed the account and handled the full setup first, with San Telmo's marketing manager shadowing every step.
Handed over the reins once she was confident running it independently — not on a fixed timeline, but when the account and the skillset were both ready.
